Barnsley Launch - Press Release


Rose Vouchers for Fruit and Veg scheme will help families get their five a day

Families with young children on low incomes in Barnsley’s Central area will benefit from a new pilot project, launched today, Tuesday, 13 December which will promote access to vouchers for fruit and vegetables.

The launch follows Barnsley Council’s Family Centre service and partners’ successful bid to The Alexandra Rose Charity, which developed the Rose Vouchers for Fruit and Veg project in partnership with Food Matters to help young families make and afford healthy choices while supporting local markets.

The project will work with Family Centre staff to identify families who could benefit from the scheme. The vouchers can only be redeemed for fresh fruit and vegetables at Barnsley Market and it is hoped that the project will introduce a whole new generation to the joys of market shopping.

The Barnsley scheme will be the first Rose Voucher project to take place outside of London and will complement the economic regeneration underway in the town centre and markets redevelopment by linking in with fruit and vegetable traders in May Day Green temporary market.

The scheme will link into existing services provided by Family Centres such as cooking on a budget, healthy lunchbox, weaning and cook and eat sessions. It will also support the early help offer in Barnsley and meet Public Health outcomes in relation to reducing the impact of poverty on children, promoting healthy lifestyles and food and nutrition. 

Cllr Tim Cheetham, Cabinet Spokesperson for People (achieving potential) said: “This will have a really positive impact in Barnsley.  The vouchers will support families to adopt healthier lifestyles in the crucial years before school starts and the additional support from Family Centres such as cooking classes will also help them develop the skills and confidence to provide their families with the healthiest start.”

The pilot will involve between 80 and 120 families served by the Central Area Family Centres -  Kendray and Worsbrough, Worsbrough Common, Stairfoot, Dodworth and Monk Bretton - over a 12 month period, with some £30,000 in vouchers being invested back into the local economy. Funding for the scheme has been provided by the Big Lottery Fund and Alexandra Rose Charity.

Jonathan Pauling, Chief Executive, Alexandra Rose Charity, said: “We were hugely impressed by the passion and enthusiasm that went into Barnsley’s bid to be the first location outside of London for the Rose Voucher scheme. Barnsley Market is a fantastic local asset for promoting access to healthy food and we are looking forward to working with local partners to make the project a success over the coming months.

Joe Ferns, Big Lottery Fund UK Knowledge and Portfolio Director, said: “This is an opportunity to test a great idea, which has worked well in inner city London, in new communities around Barnsley where it could have a real impact. We want this work to allow young families to take the lead on developing healthy habits around food and nutrition.”


Pictured are representatives from Barnsley Council, Alexandra Rose Charity, Food Matters and Barnsley Market stall holders