Case studies

Rose Vouchers in action

A mum from Southwark shares how Rose Vouchers have benefitted her family. Read more

Testimonials from families

Hear from families on the Rose Vouchers Project from around the UK. Read more

A Rose Voucher Journey in Hackney

A mother from Hackney shares her story of how Rose Vouchers have made her twin boys healthier. Read more

How Rose Vouchers make a difference

'Before I received Rose Vouchers I couldn’t afford to splash out on fruit and veg.' One mum shares her experience of Rose Vouchers. Read more

Latest

Do you want to support a dynamic charity start up... albeit one with a 107-year history and a Royal President? We have a new mission - to improve access to healthy food for all - and we need your help to drive us forward.

Urban Food Fortnight Photo Competition

We're delighted to have won the Urban Food Fortnight Photo Competition 2019 with our photos from our Chefs for Families event. Urban Food Fortnight showcases the capital’s vibrant food scene and is run by London Food Link, the voice for good food in London.

Chefs for Families Event

Chefs for Families Our Chefs for Families event on the 25th September was a roaring success. We raised a brilliant £3000 in total. The event was hosted by our corporate partners HelloFresh at their kitchen and social space at their headquarters in Shoreditch.

London's Child Obesity Taskforce

On 4th September we attended the launch of the London Mayor’s London’s Child Obesity Taskforce – Ten Ambitions for London Plan. The Child Obesity Taskforce was established in 2018 as part of the Mayor’s commitment to address child obesity.

Our history

Founded in 1912 by Queen Alexandra, the Alexandra Rose Charity was established to support Londoners in poverty.

How it works

The Rose Vouchers for Fruit & Veg Project helps families on low incomes to buy fresh fruit and vegetables and supports them to give their children the healthiest possible start.

Vision, Mission & Values

Everyone should have access to healthy and affordable food. Our mission is to give families access to fresh fruit & vegetables in their community.

Online donations

You can help us provide fruit & veg for families with a donation to help fund the cost of Rose Vouchers.

Impact

The Rose Vouchers Project has been running since 2014, the evaluations show improved diet and food security for families involved. Further details of our evaluations are available here.

Rose Vouchers in action

A mum from Southwark shares how Rose Vouchers have benefitted her family.

Rose Vouchers Film

Watch our short film about the Rose Vouchers Project and follow the journey of our vouchers from children's centres, to families, to the market. Filmed in 2018, in Hackney, Southwark and Liverpool.

Royal President

Alexandra Rose Charity is proud to have as its President, Princess Alexandra, the Honourable Lady Ogilvy, and great granddaughter of our charity’s founder Queen Alexandra of Denmark.

How Rose Vouchers work

The Rose Vouchers for Fruit & Veg Project helps parents with young children on low incomes to buy fresh fruit and vegetables at local markets.

Corporate partnerships

Get in touch to see how we can work together to support more families to access a healthy diet.