Rose Vouchers

How it works

The Rose Vouchers for Fruit & Veg Project helps families on low incomes to buy fresh fruit and vegetables and supports them to give their children the healthiest possible start.Read more

Impact

The Rose Vouchers Project has been running since 2014, the evaluations show improved diet and food security for families involved. Further details of our evaluations are available here.Read more

During 2018 we successfully developed and launched the ‘Rosie App’ to digitise the reimbursement of Rose Vouchers for participating retailers, thanks to support from Comic Relief’s Tech for Good programme.Read more

Latest

Partnership launch with HelloFresh

We are teaming up with HelloFresh to help provide fruit and veg for families on low incomes who struggle to afford it.

Alexandra Rose Day Event Application

We will be offering up to £1,500 in funding towards your area’s planned celebration event. Only one proposal can be submitted per area. The deadline for applications is 18th April 2019.

Something Good Dinner at Refettorio Felix

We are excited to be hosting a meal made entirely of surplus food - good for you and good for the planet. Come and share a good meal in good company and show your support for the Rose Vouchers for Fruit & Veg Project.

Vodafone Techstarter Awards

Working with Vodafone was a great experience and we are very proud to have reached the final 12 nominees for a tech grant to support our ongoing developments

Our history

Founded in 1912 by Queen Alexandra, the Alexandra Rose Charity was established to support Londoners in poverty.

How it works

The Rose Vouchers for Fruit & Veg Project helps families on low incomes to buy fresh fruit and vegetables and supports them to give their children the healthiest possible start.

Vision, Mission & Values

Everyone should have access to healthy and affordable food. Our mission is to give families access to fresh fruit & vegetables in their community.

Rose Vouchers Christmas Appeal

This Christmas we are asking for donations towards the cost of the weekly vouchers we distribute to our families, to help ensure that they are able to provide a healthy and affordable Christmas meal for their children.

Online donations

You can help us provide fruit & veg for families with a donation to help fund the cost of Rose Vouchers.

Impact

The Rose Vouchers Project has been running since 2014, the evaluations show improved diet and food security for families involved. Further details of our evaluations are available here.

Rose Vouchers in action

A mum from Southwark shares how Rose Vouchers have benefitted her family.

Rose Vouchers Film

Watch our short film about the Rose Vouchers Project and follow the journey of our vouchers from children's centres, to families, to the market. Filmed in 2018, in Hackney, Southwark and Liverpool.

Genevieve Curtis

Trustee

Royal President

Alexandra Rose Charity is proud to have as its President, Princess Alexandra, the Honourable Lady Ogilvy, and great granddaughter of our charity’s founder Queen Alexandra of Denmark.