Fundraise

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Thank you all so much for your support - we did it!

Thanks to your support, our COVID-19 Appeal raised an amazing £31,304 plus an additional £1,758 in Gift Aid, in just one week.
How Rose Vouchers helped Bushra's family

The Rose Vouchers were recommended to me during the Coronavirus crisis by the Community Manager at the children’s centre I use. I’m pregnant and have a three year old daughter.
Celia Cole

Trustee
Fanny Kokocinska

Trustee

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Corporate partnerships

Get in touch to see how we can work together to support more families to access a healthy diet.

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Our history

Founded in 1912 by Queen Alexandra, the Alexandra Rose Charity was established to support Londoners in poverty.
How it works

The Rose Vouchers for Fruit & Veg Project helps families on low incomes to buy fresh fruit and vegetables and supports them to give their children the healthiest possible start.
Vision, Mission & Values

Everyone should have access to healthy and affordable food. Our mission is to give families access to fresh fruit & vegetables in their community.
Online donations

You can help us provide fruit & veg for families with a donation to help fund the cost of Rose Vouchers.
Impact

The Rose Vouchers Project has been running since 2014, the evaluations show improved diet and food security for families involved. Further details of our evaluations are available here.
Rose Vouchers in action

A mum from Southwark shares how Rose Vouchers have benefitted her family.
Rose Vouchers Film

Watch our short film about the Rose Vouchers Project and follow the journey of our vouchers from children's centres, to families, to the market. Filmed in 2018, in Hackney, Southwark and Liverpool.
Royal President

Alexandra Rose Charity is proud to have as its President, Princess Alexandra, the Honourable Lady Ogilvy, and great granddaughter of our charity’s founder Queen Alexandra of Denmark.
How Rose Vouchers work

The Rose Vouchers for Fruit & Veg Project helps parents with young children on low incomes to buy fresh fruit and vegetables at local markets.
Corporate partnerships

Get in touch to see how we can work together to support more families to access a healthy diet.