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Alison McCafferty

Finance and Grants Manager
Alison Burrell

Project and Network Manager
How Rose Vouchers make a difference

'Before I received Rose Vouchers I couldn’t afford to splash out on fruit and veg.' One mum shares her experience of Rose Vouchers.
Theory of Change

Over the last two years we have worked with The Social Innovation Partnership to develop and refine our Theory of Change for the Rose Vouchers for Fruit & Veg Project.

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Corporate partnerships

Get in touch to see how we can work together to support more families to access a healthy diet.

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Our history

Founded in 1912 by Queen Alexandra, the Alexandra Rose Charity was established to support Londoners in poverty.
How it works

The Rose Vouchers for Fruit & Veg Project helps families on low incomes to buy fresh fruit and vegetables and supports them to give their children the healthiest possible start.
Vision, Mission & Values

Everyone should have access to healthy and affordable food. Our mission is to give families access to fresh fruit & vegetables in their community.
Rose Vouchers Christmas Appeal

This Christmas we are asking for donations towards the cost of the weekly vouchers we distribute to our families, to help ensure that they are able to provide a healthy and affordable Christmas meal for their children.
Online donations

You can help us provide fruit & veg for families with a donation to help fund the cost of Rose Vouchers.
Impact

The Rose Vouchers Project has been running since 2014, the evaluations show improved diet and food security for families involved. Further details of our evaluations are available here.
Rose Vouchers in action

A mum from Southwark shares how Rose Vouchers have benefitted her family.
Rose Vouchers Film

Watch our short film about the Rose Vouchers Project and follow the journey of our vouchers from children's centres, to families, to the market. Filmed in 2018, in Hackney, Southwark and Liverpool.
Royal President

Alexandra Rose Charity is proud to have as its President, Princess Alexandra, the Honourable Lady Ogilvy, and great granddaughter of our charity’s founder Queen Alexandra of Denmark.
How Rose Vouchers work

The Rose Vouchers for Fruit & Veg Project helps parents with young children on low incomes to buy fresh fruit and vegetables at local markets.