Liverpool is the second out-of-London Rose Voucher project location following a national competition, thanks to funding from Big Lottery Fund & Esmée Fairbairn Foundation.

It was in this national competition to expand the voucher scheme outside of London that Liverpool came second to Barnsley out of the 14 cities who applied. The bid was a close run with Liverpool initially narrowly missing out on the project being able to launch there.

However, Liverpool remained a very attractive proposition, due to the dynamism and enthusiasm for the project from Liverpool Council, as well as the voluntary sector. A unique difference of the proposition in this location was the lack of easy access to local markets to use in the areas where the project was most needed. As a solution the Liverpool partners proposed joining with a local company that operated mobile fruit & veg vans that traversed the city selling fresh produce. This alternative retail model has helped ARC prove that Rose Vouchers can work in areas where street markets do not currently exist.

Due to the efforts of the Liverpool partners we were delighted to officially launch in Liverpool in December 2017 with Belle Valle and Granby Children’s Centres managing the distribution of the vouchers to local families. In November 2018 we were delighted to expand the project to a third location at Dingle Lane Children's Centre.

One mother shared “my little girl loves choosing what fruit to get from the van, and now has such a love for strawberries that we were inspired to go strawberry picking on a farm in Warrington a few weekends ago!”

The project in Liverpool would not have been possible without the effort and enthusiasm of Lucy Antal – a local healthy & sustainable food advocate. Lucy has worked tirelessly to bring the project to the City and since it’s set up has helped build profile and support for the scheme locally.