Skip over main navigation
  • Sign up
  • Log in
  • Basket: (0 items)
Alexandra Rose Charity
  • Twitter
  • Facebook
  • Instagram
  • LinkedIn
Our Newsletter Donate
Menu
  • Who we are
    • Vision, Mission & Values
    • Our history
    • Who we are
      • Staff
      • Trustees
      • Royal President
      • Life Vice Presidents
    • Work with us
  • What we do
    • Rose Vouchers
    • How it works
    • Rose Vouchers Film
    • Where we work
    • Our 5 Year Strategy
  • Support us
    • Donate
      • Online donations
      • Appeals
      • Legacy donations
    • Fundraise
      • Why fundraise for us
      • Create a fundraising page
      • Fundraising events
      • Our Fundraisers
    • Corporate partnerships
    • Our funders & partners
  • Stories
    • Family stories
    • Trader stories
  • News and events
    • News
    • Events
    • Press
  • Admin
    • Log in
  • Basket: (0 items)
  • Vision, Mission & Values
  1. Who we are
  2. Vision, Mission & Values

Vision, Mission & Values

Our vision is for everyone to have access to healthy and affordable food.

Our mission is to give families access to fresh fruit & vegetables in their communities.

Through the Rose Vouchers for Fruit & Veg Project we help to increase access to fruit and veg by giving families the spending power to be able to make healthier food choices.

We know there is a crisis in the way people are eating, with too much junk food consumed and not enough fruit and veg. We understand that a family’s economic situation can have a direct impact on the food choices they make on a daily basis. Poor eating habits can start in early childhood and there's growing evidence that a child's capacity to learn in school is affected by what they eat.

Further evidence suggests that the first 1,001 days of a child’s life from conception to age two are the most important in setting their future life chances. In England almost one in three primary-aged children are either overweight or obese. At the same time the number of families needing the support of food banks has dramatically increased. Statistics from The Trussell Trust show more than 1.2 million emergency food parcels were given to people struggling to afford essentials by food banks in the UK between 1st April and 30th September 2020, making it the busiest ever half-year period for food banks. Over 470,000 of these parcels went to children.  

At Alexandra Rose Charity we work directly with Children’s Centres supporting families in need, and market traders to provide weekly Rose Vouchers which can be spent on fruit and veg at local markets.  

We currently are able to provide Rose Vouchers in four London boroughs (Hackney, Hammersmith & Fulham, Lambeth and Southwark) as well as in areas of Liverpool and Barnsley.

Everyone should have access to healthy affordable food. If you would like to support our work you can find out more about fundraising opportunities or make a donation here.


Our values

Innovative

We have over 100 years of innovation in our history. We bring new creative ideas and approaches to meet the needs of the day and we are not afraid to try different approaches and forge new directions.

Ambitious

We want the best for the communities we serve, for each other, and for Alexandra Rose Charity. We believe in what we do and are confident we can create lasting impact.

Reflective

We learn from evaluation, our successes, and our challenges.

Open & Honest

We champion our success and those of others. We are prepared to learn something new every day. We do not hide from criticism or challenge and are honest about our shortfalls.

Caring & Supportive

We support our beneficiaries, partners and each other. We want to see positive change through our work.

Published: 12th April, 2018

Updated: 6th January, 2021

Author:

Share this page
  • Email
  • Facebook
  • Twitter

Latest

  • NABMA Market Heroes 2021

    NABMA Market Heroes 2021

    We’re delighted that two of the Market Teams we work closely with to deliver the Rose Vouchers for Fruit & Veg Project and one of our Market Traders have been recognised at this year’s NABMA Market Heroes Awards.

  • Hannah Dakin

    Hannah Dakin

    Project Co-ordinator

  • Barnsley Market Fruit & Veg stalls temporarily closed due to Covid

    Barnsley Market Fruit & Veg stalls temporarily closed due to Covid

    The Barnsley Market fruit and veg stalls have unfortunately temporarily closed due to Covid. Here is a list of stall holders across the borough that are open and some with delivery service.

  • We did it! Thank you for supporting our Christmas campaign

    We did it! Thank you for supporting our Christmas campaign

    We’re thrilled to have achieved our ambitious target of raising £40,000 in one week as part of this year’s Big Give Christmas Challenge!

Related

  • Rose Vouchers in action

    Rose Vouchers in action

    A mum from Southwark shares how Rose Vouchers have benefitted her family.

  • Our history

    Our history

    Founded in 1912 by Queen Alexandra, the Alexandra Rose Charity was established to support Londoners in poverty.

Most read

  • Our history

    Our history

    Founded in 1912 by Queen Alexandra, the Alexandra Rose Charity was established to support Londoners in poverty.

  • How it works

    How it works

    The Rose Vouchers for Fruit & Veg Project helps families on low incomes to buy fresh fruit and vegetables and supports them to give their children the healthiest possible start.

  • Vision, Mission & Values

    Vision, Mission & Values

    Everyone should have access to healthy and affordable food. Our mission is to give families access to fresh fruit & vegetables in their community.

  • Online donations

    Online donations

    You can help us provide fruit & veg for families with a donation to help fund the cost of Rose Vouchers.

  • Impact

    Impact

    The Rose Vouchers Project has been running since 2014, the evaluations show improved diet and food security for families involved. Further details of our evaluations are available here.

  • Rose Vouchers in action

    Rose Vouchers in action

    A mum from Southwark shares how Rose Vouchers have benefitted her family.

  • Rose Vouchers Film

    Rose Vouchers Film

    Watch our short film about the Rose Vouchers Project and follow the journey of our vouchers from children's centres, to families, to the market.  Filmed in 2018, in Hackney, Southwark and Liverpool.

  • Royal President

    Royal President

    Alexandra Rose Charity is proud to have as its President, Princess Alexandra, the Honourable Lady Ogilvy, and great granddaughter of our charity’s founder Queen Alexandra of Denmark.

  • How Rose Vouchers work

    How Rose Vouchers work

    The Rose Vouchers for Fruit & Veg Project helps parents with young children on low incomes to buy fresh fruit and vegetables at local markets.

  • Corporate partnerships

    Corporate partnerships

    Get in touch to see how we can work together to support more families to access a healthy diet.

Sign up to our mailing list

  • Login
  • Logout
  • Manager
  • Contact
  • Sitemap
  • Accessibility
  • Terms & Conditions
  • Privacy Policy

Alexandra Rose Charity is a charity registered in England and Wales (211535)