Who we are Vision & Mission Vision & Mission Our vision is for everyone to have access to healthy and affordable food. Our mission is to give families access to fresh fruit & vegetables in their community. Through the Rose Vouchers for Fruit & Veg Project we help to increase access to fruit and veg by giving families the spending power to be able to make healthier food choices. We know there is a crisis in the way people are eating, with too much junk food consumed and not enough fruit and veg. We understand that a family’s economic situation can have a direct impact on the food choices they make on a daily basis. Poor eating habits can start in early childhood and there's growing evidence that a child's capacity to learn in school is affected by what they eat. Further evidence suggests that the first 1,001 days of a child’s life from conception to age two are the most important in setting their future life chances. In England almost one in three primary-aged children are either overweight or obese. At the same time the number of families needing the support of food banks has dramatically increased. Statistics from The Trussell Trust show that Between 1st April 2017 and 31st March 2018, their foodbank network distributed 1,332,952 three day emergency food supplies to people in crisis, a 13% increase on the previous year. 484,026 of these went to children. At Alexandra Rose Charity we work directly with Children’s Centres supporting families in need, and market traders to provide weekly Rose Vouchers which can be spent on fruit and veg at local markets. We currently are able to provide Rose Vouchers in four London boroughs (Hackney, Hammersmith & Fulham, Lambeth and Southwark) as well as in areas of Liverpool and Barnsley. Everyone should have access to healthy affordable food. If you would like to support our work you can find out more about fundraising opportunities or make a donation here.