We have just one week to go now until our Big Give campaign goes live.

Will you donate this Christmas and give a child a healthier start?

2.2m people live in food poverty in the UK. We know a family’s financial situation has a direct impact on the food choices they make daily. Calories from processed food are 3x cheaper than healthy food forcing families to make choices they don’t want to make to feed their children.

“Before I received Rose Vouchers I couldn’t afford to splash out on fruit and veg.  My kids are aged 7, 3 and 2.  I used to go to the market with £2, £3 and hope that I could get enough fruit & veg to last for the week, but it was never enough money.  Sometimes I wouldn’t even go to the market because I didn’t have any money for fruit and veg. Rose Vouchers help me to give my children the start that I want to give them, and I know that they need.” Maxine, Hackney

The first 1,000 days of a child’s life are the most significant for their development and life chances which is why we work with families with young children under 5 and help them access fresh fruit and vegetables in their communities. Through the Rose Vouchers for Fruit & Veg Project, we give families the spending power to be able to make healthier food choices and give their child a healthier start.

But we need you to help us do this.

Between 12 pm on the 3rd and 12 pm on the 10th December, your donation will be DOUBLED, at no extra cost to you. That’s because this year we are participating in the Big Give Christmas Challenge 2019, the UK’s largest match funding campaign.

100% of your donation will be spent on Rose Vouchers for families on low-incomes in our Rose Vouchers for Fruit and Veg Projects in London.  We have an ambitious fundraising target of £10,000 which will be doubled by the match to an incredible £20,000.  One donation TWICE the impact.

Your donation will help change a child’s future. Please help us give a child a healthy start.


(N.B Please don’t make your donation before 12 pm on 3rd December or it will not be doubled)

Thank you

Jonathan Pauling


P.S Remember to wait until 12 pm on the 3rd December before donating so that your gift to us is doubled. To make your donation, please visit http://bit.ly/2s8AoZt