The Big Give

*The campaign runs from 12pm on 30th November to 12pm on 7th December. Please make sure all money raised is donated between these dates, or your donation will not be doubled.*


We’re are thrilled to be participating in the Big Give Christmas Challenge again this year to raise funds to launch a brand-new Rose Vouchers for Fruit and Veg Project in Tower Hamlets, East London.

During the campaign week, which runs between 12pm on November 30th and 12pm on 7th December, every donation made to the charity will be DOUBLED.

One donation, TWICE the impact.

With high levels of need in Tower Hamlets, alongside excellent children’s centres and vibrant local markets, Tower Hamlets is the ideal location to launch our eighth Rose Vouchers for Fruit and Veg Project.

Initially, the project will launch at three local children’s centres and Chrisp Street Market, which is in the heart of Poplar. The children’s centres will recruit local families that will benefit most from the Rose Vouchers and encourage them to spend their vouchers at Chrisp Street Market, so they get to choose the fruit and veg they want and need for their families. 

To make this project a reality in 2022, we’re going to need your help! This Christmas, we need to raise £30,000 during the Big Give Christmas Challenge week, which will be doubled by match funding to an incredible £60,000. 

It’s continued to be a challenging and uncertain year for everyone, with the demand for our Rose Vouchers for Fruit & Veg increasing by 24%. More families than ever are struggling to afford fresh fruit and veg and provide healthy choices for their children. Our work has never been more needed! 

Rose Vouchers for Fruit and Veg will ease the pressure on families forced to make difficult choices in Tower Hamlets by giving them the spending power to access a reliable source of fresh fruit and veg. With your help we will give parents peace of mind and their children the healthiest possible start. 

This is your chance to make a real, direct impact on the lives of those living in food poverty, and as donations are being doubled for this week only, you’ll be helping two families instead of one at no extra cost to you. One donation, twice the impact.

Check out our suggestions below to raise money which you can then donate to the campaign.

Make a donation to The Big Give as a Christmas gift for the person who has everything. Their gift this year will support families in Tower Hamlets.


Organise a Christmas bake sale, or a cookies swap in your office or school to raise money to donate to The Big Give. Who doesn’t love a festive treat!


Organise a Christmas gift wrapping (virtual) party. Make this big task into a fun filled evening with carols and snacks. Guests can make a donation to attend. 

A donation from you will help so many families.

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Alexandra Rose Charity is a charity registered in England and Wales (211535). © Alexandra Rose Charity 2021. All Rights Reserved.