Skip over main navigation
  • Log in
  • Basket: (0 items)
Alexandra Rose Charity
  • Twitter
  • Facebook
  • Instagram
  • LinkedIn
Our Newsletter Donate
Menu
  • Who we are
    • Vision, Mission & Values
    • Our history
    • Who we are
      • Staff
      • Trustees
      • Royal President
      • Life Vice Presidents
    • Work with us
  • What we do
    • Rose Vouchers
    • How it works
    • Rose Vouchers Film
    • Where we work
    • Our 5 Year Strategy
  • Support us
    • Donate
      • Online donations
      • Appeals
      • Legacy donations
    • Fundraise
      • Why fundraise for us
      • Create a fundraising page
      • Fundraising events
      • Our Fundraisers
    • Corporate partnerships
    • Our funders & partners
  • Stories
    • Family stories
    • Trader stories
  • News and events
    • News
    • Events
    • Press
  • Admin
    • Log in
  • Basket: (0 items)

Why fundraise for us

We have a problem in the UK. The last 30 years has seen a huge rise in dietary related ill-health to the point where it is now the cause of more premature deaths than smoking or alcohol. This has coincided with a dramatic fall in the cost of processed foods that are high in saturated fats, salt and sugar, and a slow but steady rise in the cost of fresh fruit and vegetables.

As unhealthy food is considerably cheaper, those on lower incomes are disproportionally affected by poor access to good quality nutritious food. The consequence of this is these people, and their families, are more likely to suffer from diet related ill-health, with evidence suggesting that by the time children from poorer families reach primary school, many are already obese or have adopted lifestyles that will lead to obesity later in childhood.

How do we help?

The Rose Vouchers for Fruit & Veg project works with traditional street markets and community food projects to put retailers at the heart of the solution. The vouchers are distributed at children’s centres to local families in need, which can be spent on fruit & veg at participating markets.

The positive impact of our project for families is clear:

How can you help?

With your support, we can help more families to access fresh fruit and veg in their communities through our Rose Vouchers for Fruit & Veg Project.

You can make a donation of any amount here.

You could also fundraise for us and set up a fundraising event.

Published: 12th April, 2018

Updated: 6th January, 2021

Author:

Share this page
  • Email
  • Facebook
  • Twitter

Latest

  • David Austin Roses supports Alexandra Rose Charity

    David Austin Roses supports Alexandra Rose Charity

    We’re delighted to announce we have partnered with David Austin Roses as part of their Planting Positivity in 2021 campaign!

  • Senior Digital Fundraising Officer

    Senior Digital Fundraising Officer

    We’re looking for an experienced, creative Senior Digital Fundraising Officer to join our growing team and lead on the development of digital fundraising to help us achieve our ambitions to grow and scale our work.

  • Rose Vouchers launch in Glasgow!

    Rose Vouchers launch in Glasgow!

    We are thrilled to have launched our Rose Vouchers for Fruit & Veg Project in Glasgow, to support families to access fresh fruit and vegetables in their community.

  • NABMA Market Heroes 2021

    NABMA Market Heroes 2021

    We’re delighted that two of the Market Teams we work closely with to deliver the Rose Vouchers for Fruit & Veg Project and one of our Market Traders have been recognised at this year’s NABMA Market Heroes Awards.

Most read

  • Our history

    Our history

    Founded in 1912 by Queen Alexandra, the Alexandra Rose Charity was established to support Londoners in poverty.

  • How it works

    How it works

    The Rose Vouchers for Fruit & Veg Project helps families on low incomes to buy fresh fruit and vegetables and supports them to give their children the healthiest possible start.

  • Vision, Mission & Values

    Vision, Mission & Values

    Everyone should have access to healthy and affordable food. Our mission is to give families access to fresh fruit & vegetables in their community.

  • Online donations

    Online donations

    You can help us provide fruit & veg for families with a donation to help fund the cost of Rose Vouchers.

  • Impact

    Impact

    The Rose Vouchers Project has been running since 2014, the evaluations show improved diet and food security for families involved. Further details of our evaluations are available here.

  • Rose Vouchers in action

    Rose Vouchers in action

    A mum from Southwark shares how Rose Vouchers have benefitted her family.

  • Rose Vouchers Film

    Rose Vouchers Film

    Watch our short film about the Rose Vouchers Project and follow the journey of our vouchers from children's centres, to families, to the market.  Filmed in 2018, in Hackney, Southwark and Liverpool.

  • Royal President

    Royal President

    Alexandra Rose Charity is proud to have as its President, Princess Alexandra, the Honourable Lady Ogilvy, and great granddaughter of our charity’s founder Queen Alexandra of Denmark.

  • How Rose Vouchers work

    How Rose Vouchers work

    The Rose Vouchers for Fruit & Veg Project helps parents with young children on low incomes to buy fresh fruit and vegetables at local markets.

  • Corporate partnerships

    Corporate partnerships

    Get in touch to see how we can work together to support more families to access a healthy diet.

Sign up to our mailing list

  • Login
  • Logout
  • Manager
  • Contact
  • Sitemap
  • Accessibility
  • Terms & Conditions
  • Privacy Policy

Alexandra Rose Charity is a charity registered in England and Wales (211535)