Welcome to Alexandra Rose Charity

Rose Vouchers for Fruit & Veg Project

Through the Rose Vouchers for Fruit & Veg Project we help to increase access to fruit and veg by giving families the spending power to be able to make healthier food choices.

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About Us

Founded by Queen Alexandra in 1912, Alexandra Rose Charity has a long history of supporting people experiencing poverty in the UK.  Read…

How to get Rose Vouchers

If you would like to receive Rose Vouchers please see the list of locations where the project currently runs, to find your local participating children’s centre. Read…

Where we work

We are currently running the Rose Vouchers for Fruit & Veg project in eight locations around the UK. Read…

How Rose Vouchers help Abbie’s family

“I feel guilty if I can’t put a bit of veg on the side; without it, meals could just be processed food, and I want them to have their 5-a-day.” Read…

Latest news

29 April 2025

The Truth About Baby Food: Why Access to Fresh Fruit and Veg Matters More Than Ever

The commercial baby and toddler food industry has come under scrutiny this week, following last night’s BBC Panorama programme, The Truth About Baby Food Pouches and compelling new research from the University of Leeds. Together, they expose a market flooded with low quality products, where poor nutritional content is hidden behind misleading branding and on-pack Read…

25 April 2025

Celebrating Earth Day at the Teviot Centre

This Earth Day, we were thrilled to co-host a vibrant celebration at the Teviot Centre in Tower Hamlets alongside our fantastic partners, Leaders in Community. As part of the Bridging the Gap project funded by Sustain and the Sheepdrove Trust, the event welcomed over 50 local families for a hands-on day centred around climate and Read…

11 April 2025

Rethinking food aid: why Rose Vouchers offer a better way forward

A new report from Feedback Global has once again raised pressing questions about how the UK tackles food waste and food insecurity. According to the findings, a staggering 91% of food aid workers surveyed said they’ve had to discard food donations from businesses, often because the food was damaged, inedible, or simply unsuitable. Even more Read…

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