Rose Vouchers for Fruit & Veg Project
Through the Rose Vouchers for Fruit & Veg Project we help to increase access to fruit and veg by giving families the spending power to be able to make healthier food choices.
How to get Rose Vouchers
If you would like to receive Rose Vouchers please see the list of locations where the project currently runs, to find your local participating children’s centre. Read…
Where we work
We are currently running the Rose Vouchers for Fruit & Veg project in eight locations around the UK. Read…
How Rose Vouchers help Abbie’s family
“I feel guilty if I can’t put a bit of veg on the side; without it, meals could just be processed food, and I want them to have their 5-a-day.” Read…
Latest news
20 May 2025
New chapter ahead for Alexandra Rose Charity as Chief Executive Jonathan Pauling announces departure
After over a decade of leadership, Jonathan Pauling will be stepping down as Chief Executive of Alexandra Rose Charity this September to take up a new role as Director of Pesticide Action Network. Jonathan has led the charity through a period of extraordinary growth and innovation. Since launching the first Rose Vouchers for Fruit & Read…
14 May 2025
Join our team as Head of Finance and Business Services!
Job Title: Head of Finance & Business Services Reports to: Chief Executive Direct Reports: Finance and Business Administrator Location: Hybrid – mainly home based working with a requirement to regularly attend meetings and events (mainly in London but also other project areas elsewhere in the UK) and with occasional visits to the Charity’s offices. Salary: £46,542 Pro Read…
9 May 2025
Fruit and veg consumption in England continues to stagnate
New data from the Office of Health Improvements and Disparities (OHID) shows that fruit and veg consumption in England remains stubbornly low, and deeply unequal. In 2023/24, just 31.3% of adults (16+) reported eating the recommended five portions of fruit and veg a day, a marginal improvement from 31% in 2022/23. Worryingly, the data reveal deepening inequalities Read…
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