Our mission is to give families on low incomes access to fresh fruit & vegetables in their local communities. In 2014 we launched the Rose Vouchers for Fruit & Veg Project, which helps families to buy fresh fruit and vegetables, and supports them to give their children the healthiest possible start. To date we have supported over 5,500 families.

Our History

Founded in 1912 by Queen Alexandra, the Alexandra Rose Charity was established to support Londoners in poverty. Inspired by a priest in her native Denmark selling roses to raise money for those in need, Queen Alexandra brought the idea back to the UK.

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Our Impact

The Rose Voucher for Fruit & Veg project is now in its seventh year, and has supported nearly 4,000 families to access fresh fruit and veg in their community. Read…

Our 5 Year Strategy

This strategy balances our ambition to tackle a widespread and important issue with realism about how fast we can change and grow. Read…