Our mission is to give families on low incomes access to fresh fruit & vegetables in their local communities. In 2014 we launched the Rose Vouchers for Fruit & Veg Project, which helps families to buy fresh fruit and vegetables, and supports them to give their children the healthiest possible start. To date we have supported over 4,000 families.
Founded in 1912 by Queen Alexandra, the Alexandra Rose Charity was established to support Londoners in poverty. Inspired by a priest in her native Denmark selling roses to raise money for those in need, Queen Alexandra brought the idea back to the UK.Find out more