ROSE VOUCHERS FOR FRUIT AND VEG

Access to high quality, culturally appropriate fruit & veg is an essential building block for our mental & physical health.

That's why we're changing the way Britain eats, one Rose Voucher at a time.

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ABOUT US

Find out more about our mission, our values and the work we do with communities across the UK. Read…

OUR LOCATIONS

Take a look at where Rose Voucher projects are active across the UK and how they’re helping communities from London to Glasgow. Read…

mum and baby

OUR STORIES

Discover how Rose Vouchers are transforming the way people eat. Read…

LEARN HOW ROSE VOUCHERS TRANSFORMED ABBIE’S MEAL TIMES

“I feel guilty if I can’t put a bit of veg on the side; without it, meals could just be processed food, and I want them to have their 5-a-day.” Read…

Latest news

17 December 2025

The Rising Cost of Christmas Dinner and What it Reveals About Food Inequality

Every year, the price of Christmas dinner makes the news. This year is more shocking than most, with The Grocer reporting that the cost of our favourite Christmas veg has risen by as much as 30% in the last year. 30% is a big deal for all but the wealthiest of British shoppers. And for Read…

11 December 2025

Newham Residents to Receive Fruit and Veg Prescriptions in NHS-Backed Trial

Alexandra Rose is launching an NHS-backed fruit and veg prescription trial in Newham, giving eligible residents Rose Vouchers to improve their health and access affordable fresh food. Read…

1 December 2025

DONATIONS DOUBLED: ALEXANDRA ROSE LAUNCHES WINTER BIG GIVE

Discover how doubled donations through the Big Give will help families access fresh fruit and veg through our Rose Vouchers this winter. Read…