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This year, our Christmas appeal is raising funds to help us meet the rising need for our work throughout 2021.

This year has been tough on everyone, but for families with young children at risk of food poverty, it’s been a real challenge. Many have lost income this year due to job loss or childcare issues and access to their support networks and services has been diminished due to the lockdown and social distancing measures.

Demand for our Rose Vouchers for Fruit and Veg Project has never been higher. We’ve worked hard this year to secure emergency funding to meet this rising demand and we’ve been successful but now we need to make sure we can continue to be there for families throughout next year. We need to stand ready to meet rising demand as the financial impact of the COVID crisis continues to bite.

Fortunately, we’ve secured match funding again this year meaning all donations to our appeal will be doubled during The Big Give Christmas Challenge campaign week which runs from 12PM 1st December to 12PM 8th December 2020. We have an ambitious fundraising target of £20,000 which will be doubled by the match to an incredible £40,000. 


Your donation will help families like Ferdaushi’s:

“I was contacted by the children’s centre staff during the lockdown to give us support and offer us Rose Vouchers. We didn’t have the Rose Vouchers before, but my four-year-old daughter has a chronic cough and asthmatic problems, so I was worried about going out.

I am really thankful for the Rose Vouchers. I shopped more at supermarkets before but now go to North End Road Market. I can buy the fruit and veg we need with the vouchers and make meals.

I’m making more meals at home now as my daughter isn’t at nursery. I prefer to make homemade food as I can cook and like to prepare fresh food for my daughter. Meat is more expensive, so we eat a lot of vegetables, my daughter likes fruit and vegetables a lot.

It’s easier with the vouchers to manage money, and we can buy the fruit and veg we need. The vouchers have helped the whole family. It’s a really great initiative. I’m just thankful to have the Rose Vouchers, I hope the project can continue.”


The first 1,000 days of a child’s life are the most significant for their development and future life chances. We cannot allow the COVID crisis to ruin children’s futures. Please consider donating to help us ensure parents are able to give their child a healthy start throughout 2021.

  • A gift of £20 provides a family with fresh fruit and veg for a whole month

  • A gift of £120 provides a family with fresh fruit and veg for 6 months

  • A gift of £240 provides a family with fresh fruit and veg for a whole year

100% of all donations will be spent on our Rose Vouchers for Fruit and Veg Projects in London. 

One donation TWICE the impact.

Visit our Fundraising ideas page for how you can get involved. If you'd like to support us via your workplace we also have some festive suggestions here. You can read the FAQs here.

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