Media Resources for Journalists
Here you can find key information about Alexandra Rose Charity and our work. We also share the latest news on our Rose Vouchers for Fruit & Veg projects.
Our mission is simple: to give people access to fresh fruit and vegetables in their local community.
About our Rose Vouchers for Early Years project
We help families on low incomes to buy fresh fruit and vegetables by giving them Rose Vouchers worth £4 per child each week, or £6 for children under one year old. Families redeem these vouchers at registered local street markets, independent greengrocers, and community food projects.
This approach supports young families and strengthens local markets, helping them remain vital sources of healthy, affordable food.
FAQs
What does Alexandra Rose Charity do?
We run Rose Vouchers for Fruit & Veg projects, giving people weekly vouchers to spend on fruit and vegetables at participating markets and greengrocers. Learn more on our How it Works page.
Where are Rose Vouchers available?
Rose Vouchers are currently available in eight UK locations: the London boroughs of Hackney, Hammersmith & Fulham, Lambeth, Southwark, and Tower Hamlets, plus areas of Barnsley, Liverpool, and Glasgow. Visit our Where we Work page for details.
What is the main aim of Alexandra Rose Charity?
Our vision is for everyone to have access to healthy and affordable food in their local community.
Are case studies and images available?
Yes. Please contact us if you need case studies or images for your story.
Press features
We are delighted that the Rose Vouchers for Fruit & Veg Project has received widespread media attention. Below is a selection of recent features:
- BBC London News: Fruit & Veg on Prescription – Alexandra Rose Charity, BBC London Evening News 08-12-2022 – YouTube
- BBC5 Live: https://www.bbc.co.uk/sounds/play/m000xtwg [26mins in]
- ITV News: https://www.youtube.com/watch?v=H_LD5LKYYPY&t=1s
- Fresh Produce Journal: Alexandra Rose Charity celebrates 1m veg vouchers (fruitnet.com)
- BBC Look North: https://www.youtube.com/watch?v=S6QhcF2mtLI
- The Guardian: ‘Fruit & vegetable vouchers could buy poorer people a more nutritious diet’
- Fresh Produce Journal: ‘Veg voucher Charity joins forces with HelloFresh’
- Hackney Gazette: ‘Charity offering food vouchers to hard-up families to be used at Ridley Road and Hoxton markets’
- Southwark News: ‘Free fruit & veg vouchers for families launched at East Street Market’
- BBC: ‘Deprived areas have ‘five times more fast food outlets’
- The Guardian: ‘Raw power: Britain’s changing appetite for veg’
- London Live: ‘Healthy food voucher scheme launched in Brixton market’
- Love East: ‘The Rose Voucher is helping to improve the health of families in need’ [page. 12]
- Brixton Blog: ‘Fruit & veg voucher scheme to launch’
- BBC Radio London: Nwanda Ebizie and child inequality [1 hour 24 mins in]
- Fresh Produce Journal: ‘Princess visits low-income fruit & veg voucher project’
- Brixton Blog: ‘Princess visits Brixton Market’
- BBC News: Interview with our Chief Executive Jonathan Pauling to discuss Public Health England’s new guidelines to cut our sugar intake by 20% by the end of the decade.
For more information, contact us at info@alexandrarose.org.uk or use the contact form below.