OUR WORK

WE’RE TRANSFORMING THE WAY BRITAIN EATS, ONE ROSE VOUCHER AT A TIME.

The first Rose Voucher was given out in Hackney in 2014. Since then, we have distributed over three MILLION Rose Vouchers across the UK.

HOW ARE WE DIFFERENT?

Unlike other community food interventions, we are not reliant on redistributed surplus food. It’s important to us that people can buy their own choice of quality, culturally appropriate fruit & veg rather than being given a generic food parcel.

WHY THE FOCUS ON FRUIT & VEG?

We do one thing, and we do it well, because we know it works.

Fresh fruit & veg is an essential building block for physical and mental health. But rising food prices, junk food advertising, and supermarkets stocked with ultra-processed food make choosing the healthy option harder and harder.

That’s where Rose Vouchers come in.

WHERE CAN PEOPLE SPEND THEIR VOUCHERS?

We partner with market traders and independent grocers so that every Rose Voucher is a pound that goes back into a vibrant local food economy.

Markets are a vital source of fresh produce, knowledge and expertise, and we want to do everything we can to champion them.

Our approach is a win-win for people’s health, their pockets, the NHS and the economy.

Read more about why Rose Vouchers offer a better way forward than other forms of charitable food aid.