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Our Impact

Since 2014, our Rose Vouchers for Fruit & Veg projects have helped over 10,500 families access fresh fruit and vegetables in their local communities.

Our Rose Vouchers for Early Years projects support low-income families by giving them the means to buy fresh produce, helping children to get the healthiest possible start in life.

Families increase their fruit and veg intake by an average of three portions per day.
55% of parents now eat at least five portions of fruit and vegetables daily, compared to just 15% before joining the project.
Moreover, families develop a better food and cooking culture at home.
The number of children eating at least five portions of fruit and vegetables each day rises from 7% to 64%.
This helps children build a lasting preference for fruit and vegetables and encourages them to try new foods.

Currently, we run the Rose Vouchers Project in eight locations across the UK, stretching from London to Glasgow.

We partner with 73 children’s centres, family centres, and community organisations to distribute vouchers to low-income families.

In addition, we collaborate with 60 market traders, greengrocers and two mobile fruit and veg vans, all committed to accepting Rose Vouchers. Families can spend their vouchers on the fresh fruit and vegetables they prefer.

Our team is growing. We now have 14 staff members and a board of trustees, all working together to help families provide healthy diets for their children.

Evaluation reports:


Southwark Rose Vouchers for Fruit & Veg Project Report 2024:

Southwark Report 2024Download


Southwark Family Evaluation Report 2023:

Southwark Report 2023Download

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Alexandra Rose Charity is a charity registered in England and Wales (211535) and a Scottish Charitable Incorporated Organisation SC052479.
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