Our Impact

Since 2014 the Rose Vouchers for Fruit & Veg Project has supported over 7,020 families to access fresh fruit and veg in their community.


The Rose Vouchers for Fruit & Veg Project helps families on low incomes to buy fresh fruit and vegetables and supports them to give their children the healthiest possible start.

We currently run the Rose Vouchers Project in eight areas around the UK, from London to Glasgow.

We’ve partnered with 55 children centres, family centres and community organisations around the UK to distribute Rose Vouchers to families on low incomes.

We have engaged 56 market traders and greengrocers, plus one mobile fruit and veg van, who are committed to accepting Rose Vouchers for families to spend on the fresh fruit and veg of their choice.

We are a growing team, with 13 members of staff and a board of trustees, all working to give families the means to buy fruit and veg and provide a healthy diet for their children.


Evaluation reports:

Evaluation of the Rose Vouchers project has shown:

  • 89% of adults and 94% of children are eating more fresh fruit, and 90% of adults and 95% of children are eating more fresh vegetables 
  • 92% of families say they are feeling healthier 
  • 95% of families are feeling happier, saying they have been getting out more, socialising and feeling less stressed financially 
  • 80% of families say they are eating less ready meals, 72% of families say they are eating less takeaways and fast food, and 87% of families say they are eating more home cooked meals 
  • 94% of participants say they shop more at the market

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Alexandra Rose Charity is a charity registered in England and Wales (211535). © Alexandra Rose Charity 2022. All Rights Reserved.