How it works The Rose Vouchers for Fruit & Veg Project helps families on low incomes to buy fresh fruit and vegetables and supports them to give their children the healthiest possible start. A family receives £3 of Rose Vouchers for each child, every week, or £6 if the child is under one years old. We work with some fantastic market traders in London, Liverpool and Barnsley, where the vouchers can be redeemed for a great selection of fruit and veg. By working with the market traders, the project also benefits local markets, helping to ensure economic vibrancy through encouraging regular trade, and so maintaining local markets as important sources of healthy low-cost food. To support families on the Rose Voucher scheme to engage with existing activities focused on health and wellbeing in their local area, distribution of the Rose Vouchers is based at children’s centres. Staff at the children’s centres recruit those families which stand to benefit most from the vouchers, due to of their susceptibility to food poverty, dietary related health issues or other risk factors. To be eligible for Rose Vouchers families should meet the criteria for the Healthy Start voucher scheme for pregnant women and families in receipt of benefits Thanks to the dedicated staff across all the children’s centres we work with, over the last four years over 1,000 families have been able to access more fruit and vegetables in their community. Through utilising these existing local resources, the Rose Voucher project makes the most of local partnerships to provide the range of support needed to help families lead healthier lives. The Rose Vouchers Project works with Food Matters who provide staff development and training as well as participatory evaluation workshops to gather feedback from families on the project. The workshops use a Participatory Appraisal approach, focused on establishing a relaxed and informal atmosphere and allowing project participants to openly discuss their feelings about the project and its impact without fear of judgement and in a mutually supportive environment.