Our mission is to give families on low incomes access to fresh fruit & veg in their local communities. In 2014 we launched the Rose Vouchers for Fruit & Veg Project, which helps families to buy fresh fruit and vegetables, and supports them in giving their children the healthiest possible start.

Our History

Founded in 1912 by Queen Alexandra, the Alexandra Rose Charity was established to support Londoners in poverty. Inspired by a priest in her native Denmark selling roses to raise money for those in need, Queen Alexandra brought the idea back to the UK.

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Our People

Our dedicated staff team help manage all the day to day elements of running the Rose Vouchers for Fruit & Veg project across the UK. Read…

Our Impact

The Rose Voucher for Fruit & Veg project is now in its tenth year, and has supported over 10,000 families to access fresh fruit and veg in their community. Read…

Our 5 Year Strategy

This strategy balances our ambition to tackle a widespread and important issue with realism about how fast we can change and grow. Read…