Founded in 1912 by Queen Alexandra, the Alexandra Rose Charity was established to support Londoners in poverty. Inspired by a priest in her native Denmark selling roses to raise money for those in need, Queen Alexandra brought the idea back to the UK.
Real roses were substituted for silk ones, and Rose Day was created. The funds raised from the sale of these roses were distributed to help Londoners in poverty access healthcare.
Over the many years since, our organisation has continued to support a wide range of charities through Rose Day appeals, with our focus turning towards the issue of food poverty in 2014.
Through the Rose Vouchers for Fruit & Veg project, we support families on low incomes to access fresh fruit and veg in their local community.
We are proud to have as our Patron Queen Alexandra’s great-granddaughter, HRH Princess Alexandra.
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