Resources are available on this page for journalists to find out information about Alexandra Rose Charity. The latest news about our Rose Vouchers for Fruit & Veg project can be found here.
Founded by Queen Alexandra in 1912, Alexandra Rose Charity has a 109-year history of supporting people experiencing poverty in the UK. Our mission is to give families on low incomes access to fresh fruit & vegetables in their local communities.
The Rose Vouchers for Fruit & Veg Project helps families on low incomes to buy fresh fruit and vegetables. The vouchers are worth £3* per child, (or £6 if the child is under one year of age). The vouchers only be redeemed at registered local street markets, covered markets, farmers markets, independent greengrocers and community food projects. This means that the project not only helps young families but also supports local markets, maintaining their position as sources of healthy low-cost food.
*£4 per child in Southwark and Glasgow due to additional funding.
What does Alexandra Rose Charity do?
Alexandra Rose Charity runs the Rose Vouchers for Fruit & Veg Project which gives families weekly vouchers that are spent on fruit and vegetables at local participating markets and greengrocers. For more information please visit our How it Works page.
Where are Rose Vouchers available?
Rose Vouchers are currently available in seven locations around the UK; including the London boroughs of Hackney, Hammersmith & Fulham, Lambeth and Southwark, are areas of Barnsley, Liverpool and Glasgow. For more information please visit our Where we Work page.
What is the main aim of Alexandra Rose Charity?
Our vision is for everyone to have access to healthy and affordable food. Our mission is to give families access to fresh fruit & vegetables in their communities.
Are case studies and images available?
Please contact us to discuss your needs if you require a case study and any images to include in your story.
We are delighted that our Rose Vouchers for Fruit & Veg project has received widespread coverage in the media. A selection of features are included below:
- BBC5 Live: https://www.bbc.co.uk/sounds/play/m000xtwg [26mins in]
- ITV News: https://www.youtube.com/watch?v=H_LD5LKYYPY&t=1s
- Fresh Produce Journal: Alexandra Rose Charity celebrates 1m veg vouchers (fruitnet.com)
- BBC Look North: https://www.youtube.com/watch?v=S6QhcF2mtLI
- The Guardian: ‘Fruit & vegetable vouchers could buy poorer people a more nutritious diet’
- Fresh Produce Journal: ‘Veg voucher Charity joins forces with HelloFresh’
- Hackney Gazette: ‘Charity offering food vouchers to hard-up families to be used at Ridley Road and Hoxton markets’
- Southwark News: ‘Free fruit & veg vouchers for families launched at East Street Market’
- BBC: ‘Deprived areas have ‘five times more fast food outlets’
- The Guardian: ‘Raw power: Britain’s changing appetite for veg’
- London Live: ‘Healthy food voucher scheme launched in Brixton market’
- Love East: ‘The Rose Voucher is helping to improve the health of families in need’ [page. 12]
- Brixton Blog: ‘Fruit & veg voucher scheme to launch’
- BBC Radio London: Nwanda Ebizie and child inequality [1 hour 24 mins in]
- Fresh Produce Journal: ‘Princess visits low-income fruit & veg voucher project’
- Brixton Blog: ‘Princess visits Brixton Market’
- BBC News: Interview with our Chief Executive Jonathan Pauling to discuss Public Health England’s new guidelines to cut our sugar intake by 20% by the end of the decade.
For further information please contact our Communications & Project Manager
firstname.lastname@example.org or call 01252 726171 or use the contact form below.