We should all be able to eat healthy food. But right now, healthy options cost more than twice as much as junk food. It’s getting harder and harder for people to put good food on the table. In fact, the poorest fifth of UK households would need to spend 50% of their disposable income to eat the UK Government’s recommended healthy diet. Access to a choice of high quality, culturally appropriate fruit & veg is an essential building block for our mental and physical health. We need to put this right.
We’re on a mission to give people access to their choice of fresh fruit & veg, in the heart of their community. At Alexandra Rose, we are proud to deliver a mix of practical, place-based projects and national advocacy to shape a fairer future, where everyone can afford and enjoy fresh fruit & veg with dignity.
ROSE VOUCHERS ARE A CATALYST FOR CHANGE
These little vouchers give people the spending power to buy nutritious food that’s right for them. We also work closely with Children’s Centres and other trusted community organisations that can provide comprehensive support and connections.
So, where do people take their Rose Vouchers to spend? At Alexandra Rose, we partner with local market traders and independent grocers so that people can buy their choice of quality fruit & veg AND support a thriving local economy.
Our approach is a win-win for people’s health, their pockets, the NHS and the economy.