Jonathan Pauling

Jonathan is the Chief Executive at Alexandra Rose Charity, joining the Charity in 2014 to develop its new mission, to improve access to healthy and affordable food for all. Jonathan built the Rose Vouchers for Fruit & Veg Project to pioneer the use of financial incentives to help families on low incomes avoid food poverty and diet-related ill-health.

From small pilots in London supporting 45 families, this work has now spread around the UK, supporting 3,500 families every week. In 2022, the Charity launched Fruit & Veg on Prescription, working in partnership with GPs, social prescribers, and community health organisations to test how fruit & veg vouchers could support people to manage long-term health conditions.

Jonathan has spent the past 25 years working at the nexus of food, health, equity, and sustainability. He grew up in New Zealand and graduated from the University of Canterbury.