Everyone should have access to healthy affordable food.

You can help us provide fruit & veg for families with a donation to help fund the cost of Rose Vouchers.

We give families £3 worth of Rose Vouchers per child, per week (double if a child is under one years old)

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How Rose Vouchers work

The Rose Vouchers for Fruit & Veg Project helps parents with young children on low incomes to buy fresh fruit and vegetables at local markets.


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Get involved

Corporate partnerships

Get in touch to see how we can work together to support more families to access a healthy diet.



Why fundraise for us

Help us to provide families with better access to fruit & veg through fundraising towards the Rose Voucher costs



Legacy donations

“Through my legacy I want to make a lasting contribution to help children to lead long, happy & healthy lives”



Our impact

Over 1,200

Families have benefited from Rose Vouchers


Rose Vouchers redeemed in local markets since 2014


Children's Centres supporting the project

Latest news & events

  • Afternoon Tea Celebration

    On Tuesday 30th October we welcomed Alexandra Rose Charity supporters, old and new, to an afternoon tea event, kindly hosted by Artemis Charitable Foundation. Read more

  • Ridley Road Market Celebration

    On Thursday 5th July, the ARC team took up residence in Ridley Road market to promote and celebrate the Rose Vouchers for Fruit & Veg project in Hackney. Read more

  • Southwark celebrates Rose Voucher launch

    On Friday 18th May, we launched Rose Vouchers in the historic East Street Market, Walworth, South London.  The sun shone, the traders were shouting about Rose Vouchers and the community loved having choice and access to fruit and veg. Read more

  • Rose Voucher Celebration Day in Hackney!

    Join us on Thursday 5th July for a fun-filled morning on Ridley Road market! Read more