ROSE VOUCHERS FOR FRUIT AND VEG

Access to high quality, culturally appropriate fruit & veg is an essential building block for our mental & physical health.

That's why we're changing the way Britain eats, one Rose Voucher at a time.

Alexandra Rose logo

Sign up to our mailing list

ABOUT US

Find out more about our mission, our values and the work we do with communities across the UK. Read…

OUR LOCATIONS

Take a look at where Rose Voucher projects are active across the UK and how they’re helping communities from London to Glasgow. Read…

mum and baby

OUR STORIES

Discover how Rose Vouchers are transforming the way people eat. Read…

LEARN HOW ROSE VOUCHERS TRANSFORMED ABBIE’S MEAL TIMES

“I feel guilty if I can’t put a bit of veg on the side; without it, meals could just be processed food, and I want them to have their 5-a-day.” Read…

Latest news

20 May 2026

Fruit & Veg Consumption Reaches All Time Low

Recent government data shows that the percentage of adults eating their ‘5 a day’ remains at an all time low. Read…

5 March 2026

The Four Millionth Rose Voucher Has Been Spent

This month, the four millionth Rose Voucher was spent at a fruit & veg stall in Southwark. We visited the brilliant team at 1st Place Children & Families Centre to hear about the impact on their community. Here, CEO Corin Bell reflects on what this particular landmark means to her. Four million! That’s not a Read…

16 February 2026

Reflections from the Oxford Real Farming Conference

Steph reflects on the Oxford Real Farming Conference, sharing insights on organic farming and the challenges of making sustainable food affordable and accessible for people on low incomes. Read…