ROSE VOUCHERS FOR FRUIT AND VEG

Access to high quality, culturally appropriate fruit & veg is an essential building block for our mental & physical health.

That's why we're changing the way Britain eats, one Rose Voucher at a time.

Alexandra Rose logo

Sign up to our mailing list

ABOUT US

Find out more about our mission, our values and the work we do with communities across the UK. Read…

OUR LOCATIONS

Take a look at where Rose Voucher projects are active across the UK and how they’re helping communities from London to Glasgow. Read…

mum and baby

OUR STORIES

Discover how Rose Vouchers are transforming the way people eat. Read…

LEARN HOW ROSE VOUCHERS TRANSFORMED ABBIE’S MEAL TIMES

“I feel guilty if I can’t put a bit of veg on the side; without it, meals could just be processed food, and I want them to have their 5-a-day.” Read…

Latest news

29 October 2026

Breathing space is welcome. But we need to change what makes it necessary

The Government has framed this week’s Budget around the idea of giving households breathing space today, while building hope for the future. There is much to welcome with measures that ease immediate financial pressures, including help with energy bills, action on everyday costs and increases to the National Living Wage. But breathing space is, by Read…

22 October 2026

Healthy Start Should Leave No Child Behind

Every child deserves the chance to grow up healthy, with fresh fruit and veg forming an everyday part of the foods they eat. Healthy Start helps families on low incomes to buy nutritious food, but its potential remains limited.  At Alexandra Rose, our Rose Vouchers for Early Years programmes remove the barriers to buying and Read…

15 October 2026

Our Asks for the Autumn Budget

We know the Prime Minister is prioritising measures that take pressure off families, but with healthy food costing more than twice as much per calorie as less healthy options, how can families afford to eat well, as prices continue to soar?  As the Chancellor prepares to announce his first Autumn Budget, Alexandra Rose is calling Read…