Everyone should have access to healthy affordable food.

You can help us provide fruit & veg for families with a donation to help fund the cost of Rose Vouchers.

We give families £3 worth of Rose Vouchers per child, per week (double if a child is under one years old)

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How Rose Vouchers work

The Rose Vouchers for Fruit & Veg Project helps parents with young children on low incomes to buy fresh fruit and vegetables at local markets.



Get involved

Corporate partnerships

Get in touch to see how we can work together to support more families to access a healthy diet.



Why fundraise for us

Help us to provide families with better access to fruit & veg through fundraising towards the Rose Voucher costs



Legacy donations

“Through my legacy I want to make a lasting contribution to help children to lead long, happy & healthy lives”



Our impact


Families have benefited from Rose Vouchers


Rose Vouchers redeemed in local markets since 2014


Children's Centres supporting the project

Latest news

  • David Austin Roses supports Alexandra Rose Charity

    We’re delighted to announce we have partnered with David Austin Roses as part of their Planting Positivity in 2021 campaign! Read more

  • Rose Vouchers launch in Glasgow!

    We are thrilled to have launched our Rose Vouchers for Fruit & Veg Project in Glasgow, to support families to access fresh fruit and vegetables in their community. Read more

  • NABMA Market Heroes 2021

    We’re delighted that two of the Market Teams we work closely with to deliver the Rose Vouchers for Fruit & Veg Project and one of our Market Traders have been recognised at this year’s NABMA Market Heroes Awards. Read more

Family stories

  • How Rose Vouchers helped Susan's family

    At the market I can get more than at the supermarket. Whole bowls of fruit for £1. Before I had the vouchers I didn’t have enough fruit and veg for everyone in my family, now I do Read more