Rose Vouchers for Fruit & Veg Project
Through the Rose Vouchers for Fruit & Veg Project we help to increase access to fruit and veg by giving families the spending power to be able to make healthier food choices.

Our Community Partners
If you would like to receive Rose Vouchers please see the list of locations where the project currently runs, to find your local participating children’s centre. Read…

Where we work
We are currently running the Rose Vouchers for Fruit & Veg project in eight locations around the UK. Read…
How Rose Vouchers help Abbie’s family
“I feel guilty if I can’t put a bit of veg on the side; without it, meals could just be processed food, and I want them to have their 5-a-day.” Read…
Latest news
10 July 2025
Press release: Tower Hamlets’ Fruit & Veg on Prescription project enters third year after cutting GP visits by 15%
A pioneering Fruit & Veg on Prescription project in Tower Hamlets has delivered powerful results, improving physical health for 8 in 10 participants and cutting GP visits by 15%. Now, Alexandra Rose Charity is encouraging local authorities and healthcare leaders to take note of the scheme’s success and consider adopting similar models to support healthier, Read…
8 July 2025
Press Release: Study seeks to address dietary inequalities for people living in social housing
A major study aiming to address dietary inequalities and improve the life chances of people living in social housing in Liverpool has been funded by UK Research and Innovation (UKRI). Led by the University of Liverpool in collaboration with University of Cambridge and with several non-academic partners named below, the Supporting Communities in social Housing Read…
11 June 2025
Our response to the 2025 Spending Review
Today’s Spending Review marked a crucial opportunity for the Government to invest in its manifesto commitments to raise the healthiest generation of children in our history and end mass dependence on emergency food parcels. This opportunity comes amid sobering findings from the newly published National Diet and Nutrition Survey (2019–2023), which reveals that less than Read…
Our Partners




