Rose Vouchers for Fruit & Veg Project
Through the Rose Vouchers for Fruit & Veg Project we help to increase access to fruit and veg by giving families the spending power to be able to make healthier food choices.

Our Community Partners
If you would like to receive Rose Vouchers please see the list of locations where the project currently runs, to find your local participating children’s centre. Read…

Where we work
We are currently running the Rose Vouchers for Fruit & Veg project in eight locations around the UK. Read…
How Rose Vouchers help Abbie’s family
“I feel guilty if I can’t put a bit of veg on the side; without it, meals could just be processed food, and I want them to have their 5-a-day.” Read…
Latest news
8 July 2025
Press Release: Study seeks to address dietary inequalities for people living in social housing
A major study aiming to address dietary inequalities and improve the life chances of people living in social housing in Liverpool has been funded by UK Research and Innovation (UKRI). Led by the University of Liverpool in collaboration with University of Cambridge and with several non-academic partners named below, the Supporting Communities in social Housing Read…
11 June 2025
Our response to the 2025 Spending Review
Today’s Spending Review marked a crucial opportunity for the Government to invest in its manifesto commitments to raise the healthiest generation of children in our history and end mass dependence on emergency food parcels. This opportunity comes amid sobering findings from the newly published National Diet and Nutrition Survey (2019–2023), which reveals that less than Read…
20 May 2025
New chapter ahead for Alexandra Rose Charity as Chief Executive Jonathan Pauling announces departure
After over a decade of leadership, Jonathan Pauling will be stepping down as Chief Executive of Alexandra Rose Charity this September to take up a new role as Director of Pesticide Action Network. Jonathan has led the charity through a period of extraordinary growth and innovation. Since launching the first Rose Vouchers for Fruit & Read…
Our Partners




