We believe that everyone should have access to healthy, affordable food. Right now, healthy options cost more than twice as much per calorie as less healthy ones. This makes them far less affordable for people on low incomes. In fact, the poorest fifth of UK households would need to spend 50% of their disposable income to follow the Government’s recommended healthy diet. [1]

Through our Rose Vouchers for Fruit & Veg projects, we give people the spending power to buy nutritious food. We work directly with children’s centres and trusted community organisations that provide access to additional support. At the same time, we partner with market traders to offer weekly Rose Vouchers, which can be exchanged for fruit and vegetables at local markets.

Evidence shows that the first 1,001 days of a child’s life, from conception to age two, are crucial for shaping their future. Therefore, our Rose Vouchers for Early Years project focuses on families with children aged four and under, ensuring little ones get the best possible start in life.

^[1] The Food Foundation, Broken Plate Report 2023

---

Our values

Innovative

For over 100 years, we have embraced innovation. We create new ideas and approaches to meet the needs of the moment. Moreover, we are not afraid to test bold solutions or forge new directions.

Ambitious

We want the very best for the communities we serve, for each other and for Alexandra Rose Charity. We believe deeply in our mission and are confident in our ability to create lasting change.

Reflective

We learn from our evaluations, celebrate our successes and grow from our challenges.

Open & Honest

We champion our own achievements and those of others. We also welcome new learning every day, face criticism constructively and speak honestly about our limitations.

Caring & Supportive

We stand beside our beneficiaries, partners and colleagues. Most importantly, we want to see people and communities thrive.