The first Alexandra Rose Day took place in 1912 to honour Queen Alexandra’s wish to help Londoners living in poverty. Volunteers sold thousands of silk roses, raising money so hospitals could treat people who could not afford healthcare.
Queen Alexandra found her inspiration in Denmark, where a local priest sold roses to support those in need. She brought the idea to the UK, replacing real roses with silk ones. That first event grew into an annual tradition that continued for many decades.
Our organisation has supported many charities through Rose Day appeals. In 2014, we shifted our focus to tackling food poverty.
Today, our Rose Vouchers for Fruit & Veg project helps families on low incomes buy fresh produce in their local communities.
We are honoured to have HRH Princess Alexandra, Queen Alexandra’s great-granddaughter, as our Patron.
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