Hammersmith & Fulham

Alexandra Rose Project Hammersmith and Fulham
  • Project launched: 2017 
  • Markets and greengrocers: North End Road Market, Shepherds Bush Market  
  • Number of locations distributing Rose Vouchers: 6
  • How to Get Rose Vouchers in H&F

The North End Road Action Group helped us bring the Rose Vouchers project to Hammersmith & Fulham to help drive improvements to the North End Road Market.  

We officially launched H&F in May 2017. We are delighted to currently have five children’s centres involved all now also distributing vouchers to families in the area. In 2022 we also launched Rose Vouchers at our first food bank, The Hub based in White City. Here families can both collect their vouchers and spend them on the fruit and veg of their choice.  

The response from the market traders has been very positive.

The project is enormously beneficial to the market. It’s brought new people to the market and given the traders a certain amount of esteem, feeling they are giving back to the community. Rose Vouchers are absolutely essential.

Mark Richardson, Chair of North End Road Action Group

I don’t buy fruit and vegetables in the supermarket anymore. Now I know North End Road Market is there, and the quality is good, I buy everything from the market…. With the Rose Vouchers I can choose what I want.

Ada, Parent, Hammersmith and Fulham